On the West coast of this laid back island lies Bloody Bay beach. The heart and soul of the Negril, Bloody Bay plays host to a ribbon of white sands and lapping azure waters, as well as all sorts of beach activities. The coast is studded with tropical palms with colourful hammocks, which swing in the breeze under dappled sunlight and above a sprinkling of pink shells. We love how the location makes your feel at one with the tranquil Caribbean vibes, yet you’re just a short walk from the vibrant buzz of Negril. Bloody Bay is the best of both Jamaican worlds.